OUR VISION
TO CREATE LIFE CHANGING ENTERTAINMENT EVENTS THAT POSITIVELY TRANSFORM THE WORLD FOREVER!
OUR MISSION
TO HELP MUSIC FESTIVALS PRODUCERS BY GIVING THEM TRAINING MENTORING AND CONSULTING IN STRATEGIC SUSTAINABLE DEVELOPMENT.
OUR VALUES
Always Innovate |
Don’t be afraid of change. Think out of the box. There is always another way of doing, of thinking, of being . . . |
Make it Fun, Make it Sustainable |
Everything in life can be done whilst having fun; and sustainability is one of them! |
Believe in Magic |
Everything in life happens for a reason and learning is the key success factor. |
Harness People's Power |
Nothing is Impossible is when collective intelligence is unleashed. |
THE GLOBAL PROBLEM
Climate Change & The Sustainability Challenge:
Social Impacts
Violence and armed conflict cost the world the equivalent of 9% of GDP in 2014.
There are 800 million undernourished people and 2 billion suffering from micronutrient deficiencies.
Income inequality in OECD countries is at its highest level for 30 years.
20 – 40 million people working in forms of modern slavery.
Median real wages have been stagnant in developed economies since the 1980s.
The cost of bribery is roughly 2% of global GDP.
Environmental Impacts
“If the global population reaches 9.6 billion by 2050 we would need 3 planets’ worth of resources to sustain our current lifestyle.” – United Nations
Human activity has already pushed the planet beyond 4 of its’ 9 safety boundaries; 1. climate change, 2. loss of biosphere integrity, 3. land-system change and 4. altered biogeochemical cycles.
Natural disasters triggered by climate change have doubled in frequency since the 1980s.
The cost of environmental damage could reach up to 18% of global economic output by 2050, from 3.1% (or US$2 trillion) in 2008.
Source: Business Sustainable Development Commission, 2017.
THE MUSIC FESTIVAL INDUSTRY CHALLENGE
Revenue
Production Costs
Stakeholder Management
Social & Environmental Impact
THE SUSTAINABILITY IMPACT OF MUSIC FESTIVALS
“Industry CO2 emissions including travel = 100 kilotonnes.”
Johnson 2015
“50 – 75 tonnes is actual food waste, the majority of that being pre-customer waste.”
EE Musicn.d.
“23,500 tonnes of waste annually out of which 68% are landfill.”
Martinko2014
“2 out of 6 tents left behind by Festival Goers.”
Johnson 2015
THE SOLUTION
Implementing a Strategic Sustainable Development Strategy (SSDS) for Music Festivals
“Leveraging the potential to transform the festival’s supply chain, and influence society requires capacity in the field of Strategic Sustainable Development.” - Brooks, O’Halloran & Magnin, 2007
OUR SOLUTION
We train, mentor & consult music festivals organisers to create events
that are good for the people, the planet & the profit . . .
In 4 areas . . .
FESTIVAL GOERS DEMAND SUSTAINABLE FESTIVALS
“80% think noise, waste and traffic have a negative impact on the festival experience.”
IQ Magazine2016
“90% think that festival organisers should be responsible for minimising the environmental impact of festivals.”
Johnson 2015
“45% would pay more for greener events.”
Ricuarte Bermudez2015
THE IMPACTS OF MOVING TOWARDS SUSTAINABILITY
“Glastonbury has banished chemical toilets in favour of eco-friendly long-drops and compost toilets; the results of which are spread on farms to help crops grow.”
Merrill2014
“Acoustic and Larmer Tree Festivals recycle ALL of the waste produced onsite; waste which isn’t recyclable gets turned into energy”.
Anon 2016
“Way Out West reduced their ecological footprint by 40% by changing over from meat to a vegetarian menu.”
AnderssonJutbring and Lundberg2013
“Reading/Leeds Festival has cups that can be reused up to 100 times, while making a profit from people paying a deposit.”
Douthwrightn.d.
Tomorrow belongs to those who can hear it coming.
David Bowie